Use Our Techniques

The IN-90 Techniques are designed to inspire your innovation work. These methods keep people at the center of your innovation while understanding the environment where they live and work.

You may have experience with these techniques. They are a compilation of “greatest hits” from established human behavior and social research techniques. So if you’re looking for proven approaches to ensure adoption of your innovation, use these methods to go build something useful and delightful to people.

Journey Mapping

Journey Mapping

Identify the steps someone must go through to get a job or task completed.

Emotional Volatility

Emotional Volatility

Identify how emotions fluctuate while getting a job or task completed.

Info Flow Assessment

Info Flow Assessment

Identify what is known at each step to get a job or task completed.

Guided Tours

Guided Tours

Identify the processes and objects necessary to get a job or task completed.

Shadowing

Shadowing

Identify what is actually said and done to get a job or task completed.

Ethnography

Ethnography

Identify why most industries think their business is different.

The Five Whys

The Five Whys

Identify what motivates people to get a job or task completed.

Extreme User Interviews

Extreme User Interviews

Identify people with subject matter expertise and people with no experience getting a job or task completed.

Narration

Narration

Identify the language used to describe how to get a job or task completed.

Next Year’s Headlines

Next Year’s Headlines

Identify how to get a job or task completed in the future.

Mechanical Prototyping

Mechanical Prototyping

A physical object to explain and demonstrate your solution.

Illustrative Prototyping

Illustrative Prototyping

A depiction of the core components of your solution.

Digital Prototyping

Digital Prototyping

A digital skeleton of your solution.

Role Play Prototyping

Role Play Prototyping

A play featuring the actors, staging, and props of your solution.

Ad Prototyping

Ad Prototyping

An advertisement featuring the core benefits of your solution.

Advocacy Prototyping

Advocacy Prototyping

An endorsement of your solution.

Scenario Prototyping

Scenario Prototyping

A set of relevant scenarios for your solution.

Media Interview Prototyping

Media Interview Prototyping

A set of talking points about your solution.

Analogy Prototyping

Analogy Prototyping

An example of how your solution compares to something else.

Morphological Prototyping

Morphological Prototyping

The personification of your solution.

Get a printable PDF of our In-90 Techniques cards with detailed descriptions.
A box-set with laminated cards is also available in our shop.

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Use Our Materials

We often get asked for certain documents that are available on different pages of our website. In order to make things simple and easy for you, we’ve consolidated our free stuff here on one page. For our banners, posters, stickers and more, as well as custom coaching solutions, please visit our shop.

Use Our Coaches

Many times projects are already underway and teams get stuck or need help with a particular issue. While we don’t have office hours like professors, we are eager to help people learn about human-centric design, rapid prototyping and business case modeling. Just ask!