Use Our Techniques
The IN-90 Techniques are designed to inspire your innovation work. These methods keep people at the center of your innovation while understanding the environment where they live and work.
You may have experience with these techniques. They are a compilation of “greatest hits” from established human behavior and social research techniques. So if you’re looking for proven approaches to ensure adoption of your innovation, use these methods to go build something useful and delightful to people.
Journey Mapping
Journey Mapping
Identify the steps someone must go through to get a job or task completed.
Emotional Volatility
Emotional Volatility
Identify how emotions fluctuate while getting a job or task completed.
Info Flow Assessment
Info Flow Assessment
Identify what is known at each step to get a job or task completed.
Guided Tours
Guided Tours
Identify the processes and objects necessary to get a job or task completed.
Shadowing
Shadowing
Identify what is actually said and done to get a job or task completed.
Ethnography
Ethnography
Identify why most industries think their business is different.
The Five Whys
The Five Whys
Identify what motivates people to get a job or task completed.
Extreme User Interviews
Extreme User Interviews
Identify people with subject matter expertise and people with no experience getting a job or task completed.
Narration
Narration
Identify the language used to describe how to get a job or task completed.
Next Year’s Headlines
Next Year’s Headlines
Identify how to get a job or task completed in the future.
Mechanical Prototyping
Mechanical Prototyping
A physical object to explain and demonstrate your solution.
Illustrative Prototyping
Illustrative Prototyping
A depiction of the core components of your solution.
Digital Prototyping
Digital Prototyping
A digital skeleton of your solution.
Role Play Prototyping
Role Play Prototyping
A play featuring the actors, staging, and props of your solution.
Ad Prototyping
Ad Prototyping
An advertisement featuring the core benefits of your solution.
Advocacy Prototyping
Advocacy Prototyping
An endorsement of your solution.
Scenario Prototyping
Scenario Prototyping
A set of relevant scenarios for your solution.
Media Interview Prototyping
Media Interview Prototyping
A set of talking points about your solution.
Analogy Prototyping
Analogy Prototyping
An example of how your solution compares to something else.
Morphological Prototyping
Morphological Prototyping
The personification of your solution.
Get a printable PDF of our In-90 Techniques cards with detailed descriptions.
A box-set with laminated cards is also available in our shop.
Use Our Materials
We often get asked for certain documents that are available on different pages of our website. In order to make things simple and easy for you, we’ve consolidated our free stuff here on one page. For our banners, posters, stickers and more, as well as custom coaching solutions, please visit our shop.
In-90 Techniques Cards PDF
Innovation Sweet Spot Clip Art
Flexible Framework PDF
Multiple Disciplinary Teams PDF
Interactive Facilities Map
Finite Timeframes PDF
Innovation Navigation Teaser
Customer Co-Creation Immersion Flyer
Iterative Prototyping Workshop Flyer
IN-90 Workshop
Flyer
Workshop Comparison Flyer
A New School of Thought PDF
Use Our Coaches
Many times projects are already underway and teams get stuck or need help with a particular issue. While we don’t have office hours like professors, we are eager to help people learn about human-centric design, rapid prototyping and business case modeling. Just ask!
Management
Objections?
Marketing
Overload?
Designer
Doubt?
Project
Problems?
